The first location based season shoot for YBD's SS18. Nurture's concept was based on the key values of the brand, being supporters of new and unexposed designers and helping them flourish in a tough industry. Likewise, the location was a botanical garden, a paradise for plants that would struggle to grow elsewhere.
Credit
Art Director: Max Bale
Photographer: Morgan Tedd
Stylist: Young British Designers
Make-up Artist: Kelly Licorish
Model: Avie T