A digital New Years sale campaign. The copy title reflects the limited nature of the sale, explaining that the collections are made up of unique designer pieces, which, once sold out, will be almost impossible to get hold of again. However, owning something from YBD will be something you'll treasure forever.
*These are examples from a full digital campaign with more emails, social assets and web banners.
Credit
Art Direction: Max Bale
Design: Max Bale
Copy: Sarah Mullaney