A statement newsprint handed out during London Fashion Week. Telling the story of YBD's beliefs when it comes to fashion and how their collections aren't dictated by high fashion 'trends'. The newsprint is handwritten to show the urgency in which YBD wants to share this idea with the world, while reflecting the handcrafted personality behind the brand.
Credit
Art Direction: Max Bale
Design: Mark Padfield
Copy: Sarah Mullaney
Photography: Morgan Tedd
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