As a start up online bakery, Ben's Bakes was born from the pursuit of a passion for baking and a need to share flavoursome discoveries.
Indulgence was the goal, creating delicious, mouthwatering treats that leave you savouring every last bite. This needed to be communicated in the logo. As the business was operated mainly through social media, the mark needed to appeal to a youthful audience. So in combination with the nature of the products the ideas naturally moved towards being playful and visually communicative.
Credit
Project: Max Bale