Alternative digital campaign for Black Friday. As YBD doesn't conform to trends when it comes to fashion, why should it follow them when it comes to sales. Instead, the sale was inspired by a different purpose and was use as an opportunity to say thank you to all the loyal customers over the past year.
*These are examples from a full digital campaign with more emails, social assets and web banners.
Credit
Art Direction: Max Bale
Design: Max Bale
Copy: Sarah Mullaney